75 LESSONS
FROM THE WORLD
OF PROS
What do K1-fighters, the Fiat Multipla and Picasso have in common? They all offer a surprising insight into the world around us, if you just know how to look.
The series Think Like a Pro, Don’t Act like One let you look through the eyes of a professional. From lawyer to designer, from manager to art critic. One thing is certain: after reading one of these books, the Pope or John Rambo are never the same again.
THINK LIKE
AN ATHLETE DON’T
ACT LIKE ONE
75 lessons from the world of a top athlete
Lessons from the world of elite sports, for the young and the old: to prepare optimally perform when needed and recover when you’ve earned it. Learn from Michael Jordan’s shoe, Boris Becker’s tongue, and Michael Phelps’ goggles. Draw inspiration from a smiling Roger Federer and discover what countless sports psychologists and scientists have learned about elite sports. Sometimes, pouring yogurt over your head is what you need to succeed and a winning ship doesn’t need just one, but four captains.
THINK LIKE
AN ADMAN DON’T
ACT LIKE ONE
75 lessons from the world of advertising
This ‘campaign’ offers 75 tips to entice people to change their behaviour. Or their views. Or their mind. This book is for anyone who wants to tell stories, or twist them. To enthuse or discourage. To embellish some things and point out the flaws in others. The nice thing about advertising is that everyone does it. After reading this book, you’ll realise why it’s not only the remit of ad people.
THINK LIKE
AN ENGINEER DON’T
ACT LIKE ONE
75 lessons from the world of engineering
This campaign offers 75 ingenious insights for a richer life. Discover what you can learn from Jacques Brel how you can use Trump to your advantage and why Maradona is a shining example for everyone. Even if like most people you’re not technically minded. This is a handbook for everyone trying to understand an engineer.
THINK LIKE
A DESIGNER DON’T
ACT LIKE ONE
75 lessons from the world of design
This anthology of design concepts reveals what you can learn from Mad Men’s Don Draper, why the Beatles were not just brilliant as musicians, how a lemon tart can make you world famous and why purple is just always so wrong. Unless you’re Prince or the Pope, that is, but this book is for everyone who isn’t.
THINK LIKE
AN ARTIST DON’T
ACT LIKE ONE
75 lessons from the world of art
Leonardo da Vinci teaches us about curiosity, and Rembrandt about honesty. Vermeer helps us to appreciate the everyday. Monet the here and now. Picasso learns us to lie truthfully and Nauman questioning truth itself. A humble offering for anyone who wants to learn how to live through art. Whether you are 10 or 110.
THINK LIKE
A MANAGER DON’T
ACT LIKE ONE
75 lessons from the world of management
This bundle offers approaches to help you foresee or manage unpredictable situations. Developed with the assistance of John F. Kennedy, Johan Cruijff, Casanova, talented management gurus, elusive laboratory molds, one oval table, one donkey, Barack Obama, and Johnny Cash. These 75 perspectives will add to your confusion – but also your understanding.
THINK LIKE
A LAWYER DON’T
ACT LIKE ONE
75 lessons from the world of law
This book offers successful strategies for avoiding or solving conflicts. Developed with input from e.g. Winston Churchill, Al Capone, Harvard University, several obliging lawyers, 3 bonobos, 2 kissing boxers, 1 cowboy, Mikhail Gorbachev, Sun Tzu and John Rambo.
CONCEPT
Think Like a Pro, Don’t Act Like One is a concept of Aernoud Bourdrez & Peter Heykamp and a product of buro van Ons. This book series international published by BIS Publishers and distributed by Laurence King Publishing and Chronicle Books.
CONTACT
Do you want more information about Think Like a Pro, Don’t Act Like One, or are you interested in a book concept? Please contact buro van Ons: peter@mailvanons.nl.
