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75 LESSONS
FROM THE WORLD
OF PROS

What do K1-fighters, the Fiat Multipla and Picasso have in common? They all offer a surprising insight into the world around us, if you just know how to look.

The series Think Like a Pro, Don’t Act like One let you look through the eyes of a professional. From lawyer to designer, from manager to art critic. One thing is certain: after reading one of these books, the Pope or John Rambo are never the same again.

THINK LIKE
A LAWYER DON’T
ACT LIKE ONE

75 lessons from the world of law

This book offers successful strategies for avoiding or solving conflicts. Developed with input from e.g. Winston Churchill, Al Capone, Harvard University, several obliging lawyers, 3 bonobos, 2 kissing boxers, 1 cowboy, Mikhail Gorbachev, Sun Tzu and John Rambo.

THINK LIKE
A MANAGER DON’T
ACT LIKE ONE

75 lessons from the world of management

This bundle offers approaches to help you foresee or manage unpredictable situations. Developed with the assistance of John F. Kennedy, Johan Cruijff, Casanova, talented management gurus, elusive laboratory molds, one oval table, one donkey, Barack Obama, and Johnny Cash. These 75 perspectives will add to your confusion – but also your understanding.

THINK LIKE
AN ARTIST DON’T
ACT LIKE ONE

75 lessons from the world of art

Leonardo da Vinci teaches us about curiosity, and Rembrandt about honesty. Vermeer helps us to appreciate the everyday. Monet the here and now. Picasso learns us to lie truthfully and Nauman questioning truth itself. A humble offering for anyone who wants to learn how to live through art. Whether you are 10 or 110.

THINK LIKE
A DESIGNER DON’T
ACT LIKE ONE

75 lessons from the world of design

This anthology of design concepts reveals what you can learn from Mad Men’s Don Draper, why the Beatles were not just brilliant as musicians, how a lemon tart can make you world famous and why purple is just always so wrong. Unless you’re Prince or the Pope, that is, but this book is for everyone who isn’t.

CONCEPT

Think Like a Pro, Don’t Act Like One is a concept of Aernoud Bourdrez & Peter Heykamp and a product of buro van Ons. This book series international published by BIS Publishers and distributed by Laurence King Publishing and Chronicle Books.

CONTACT

Do you want more information about Think Like a Pro, Don’t Act Like One, or are you interested in a book concept? Please contact buro van Ons: peter@mailvanons.nl.